The Social Scoop
Digital Marketing; from a Social Media perspective.
FAKE CLOUT: The pitfalls of buying Instagram followers
In today's digital age, social media platforms have become powerful tools for personal expression, brand promotion, and building an online presence. Instagram, with its ever-increasing popularity, offers individuals and businesses a unique opportunity to engage with a vast audience. However, some individuals resort to purchasing Instagram followers in an attempt to quickly boost their follower count and enhance their perceived influence. In this blog post, we will discuss why buying Instagram followers can have detrimental effects on your account's authenticity, engagement, and overall reputation.
Authenticity - What does it mean?
According to Forbes, brand authenticity is a driving factor for 90% of millennial consumers when it comes to purchasing decisions. Millennials and Gen Z put more value on seeing online content that reflects unpolished reality, as opposed to the heavily branded, high-curated highlight reel of someone’s life on their social media platforms. It makes sense that this preference applies to their perception of advertising.