The Social Scoop
Digital Marketing; from a Social Media perspective.
How often should you post on Social Media?
Platforms and algorithms have changed greatly over the past 10 years, but our answer to this question remains the same.
The forgotten key of writing copy
In the 1960s, marketing giant Ed Mayer developed the 40-40-20 rule for direct marketing, revolutionising the industry. However, people have since been trying to discover something new without remembering why it worked so well in the first place.
The differences between Instagram & Facebook
It goes without saying that although Facebook and Instagram are both owned by Meta, they each have their unique differences that brands and businesses need to be mindful of when it comes to creating content for those platforms. Brands and businesses need to ensure that the experiences they are providing for their audience feel at home on those specific apps, as each has its own communication style.