Content Strategy

We strive to provide businesses access to the foundations of a great content strategy, with flexibility around how it is executed. We don’t attempt to squeeze you into a typical one-size-fits-all agency service offering. We consider your in-house resources, budget, and desired outcomes to create a bespoke offering that educates and empowers a culture of “Creation” within your business.

STEP ONE - STRATEGY Regardless of who creates your brand content, your STRATEGY is the most important element of long-term success. That’s why we label this “Compulsory” for all content-focussed clients. In this initial stage, we take a deep dive into your business and lay down solid foundations to ensure that your content will never lack purpose, and will always align with your greater business goals. This step normally takes 4-6 weeks.

INCLUSIONS:

• 60-90min discovery session to define your brand vision, social media goals, target audiences, resources + more

• Current channel/brand audit & recommendations

• Production of a Social Media Brand Bible for your business. This resource is designed to be an evergreen point of reference for anyone who works on your channels. It includes everything from defining content pillars within your business to your tone of voice, posting style, format, and frequency

• Creation of an initial 6-week content plan including a posting calendar, shot list for reels (with links for inspiration)

• Design of editable, reusable brand templates

• Reusable content planning template and posting schedule

• Access to our library of resources, content creation tools, and best practices

STEP TWO - EXECUTION So you’ve got your new Content Strategy locked in, now what? Execution! With us, you can choose the level of support you require.

Choose your level of support for Content Execution. Options include: Done FOR you, done WITH you, or done YOURSELF.