The Social Scoop
Digital Marketing; from a Social Media perspective.
Meta Lead Gen Ads: Your Business’s Wingman
Are your business leads drying up faster than the middle of Australia? We've got just the thing for you: Meta lead generation ads. What the are those, you ask? Well, let us break it down for you with an analogy. Think of Meta lead generation ads as the ultimate wing woman (or wingman, we don't discriminate) for your social media marketing efforts.
These handy little ad types are designed to help you collect contact information from potential customers without them even having to leave the platform. That's right, we're talking about convenient, non-intrusive lead generation at its finest.
Beating Meta Ad Rejection
We break down some of the ways your Meta Ad could be rejected and how best to avoid it.
Conversion objective for Facebook Ads
When running Facebook ads, if you make sure you are running the correct conversion objective, you will have a more successful campaign.
5 reasons to hire a social media professional today…
A social media professional might be initially low on the priority list when bringing your company or brand online. However, after just a few moments of “playing around” in the social media sandbox, you can quickly understand why a social media professional is a must-have part of your digital toolbox.
Why aren’t my facebook ads working anymore?!
Have you been running Facebook campaigns for a while now? You may have noticed some BIG changes in “return” over the last 12ish months. Does this mean that Facebook Advertising is dead? Not exactly. Don’t give up just yet; let us clarify a few things.
What’s changed and how to navigate it…
Facebook Ads - Link Clicks Vs Landing Page Views
When setting up a Facebook campaign, two of the optimisations available are "Link Clicks" and "Landing Page Views" (among many others). We've chosen these two objectives to highlight today as they are often confused; and the confusion can lead to an incorrect comparison of data between campaigns.
CBO - Campaign Budget Optimisation EXPLAINED
You might see CBO and think that it's a new government organisation, but it is instead one of the best ways to increase your Facebook campaigns. Facebook advertising now offers a CBO option on campaigns with more than one ad set. The idea is that you set an overall campaign budget, set up multiple ad sets within this, and the algorithm will filter the budget through the best-performing audiences and creatives to get the biggest bang for your buck!