Bitten off more than you can chew with your online business?
Ask any new eCommerce business owner if they underestimated the amount of work that went into their venture and you’ll get an overwhelmed YES in response.
There is so much to think about it’s hard to know where to start – Which Website Platform? What About Stock Control? Logistics? Email Marketing? Facebook Ads? Instagram Reels? Influencers? Google? … The list seems never-ending!
Our advice is to make a BIG list of everything you can think of and categorise it into three sections:
- Tasks that are within your skillset that you have the time for – this is your personal “to-do” list. The easy part.
- Tasks that interest you but would require some up-skilling – these are your areas for training and self-investment.
- Tasks that are outside of your skillset that you have no natural interest in or time for – this is your outsourcing list.
But, we hear you say – I’m on a budget, I can’t afford to just go and pay people to do the work for me! Don’t worry, we hear you.
Let’s start with list #2. List #2 is not an expense. It’s an investment. By up-skilling in the areas that interest you most, you’ll save money in the long run.
List #3. Outsourcing IS an expense, but a justifiable one if you’re able to get better results for your business by doing so.
Our personal/business growth “hack” here is to blur the lines between outsourcing and up-skilling. At Clique, we cover both bases with our transparent training package. In this scenario, we act as your outsourcing partner, whilst simultaneously offering 1-on-1 training. You learn on the job, whilst having your accounts professionally managed!