Authenticity – What does it mean?
Authenticity. You’ve probably heard that buzzword, but what does that even mean when it comes to marketing?
5 Reasons to Hire a Social Media Professional Today
It’s a digital jungle out there, and bringing a brand to the online market is full of surprises. This is why you need an expert!
Organic Reach – Is it really dead?
Let’s face it, Organic Reach – or the number of people who see a specific post without paid promotions – can be pretty pitiful. Social media platforms like Instagram and Facebook tend to operate as a ‘pay-to-play’ sites, meaning you really don’t get much for free anymore. However, reaching new audiences organically isn’t something you should overlook. As […]
Streamlining your Facebook Ads Set up in 2022
We’ve all heard the saying that less is more, and never is it more true than when approaching your Facebook Ads Strategy. With so many objectives, audiences and creatives to “test”, it is very easy to get carried away by giving everything a go and getting nowhere! Here are a few ways to structure your […]
How to Grow your Instagram Account using Hashtags
Crush Your Hashtag Strategy in 3…2….1…. Knowing which hashtags to use on your posts can be daunting, and more than often than not we find businesses have a “hit and hope” strategy when it comes to choosing the right ones. So we thought we’d break this RIGHT down for you in the simplest way possible. […]
Guest Blog: Kate Lynch from The Beauty Business Society
We caught up with the beautiful Kate from The Beauty Business Society to talk all things social! Having first met Kate a few years ago when she was managing a clinic here in Brisbane, we know firsthand how much of a beauty boss she really is. We asked her a few questions about the Social […]
Building Brand Loyalty on Social Media
Brand loyalty, AKA the tendency of consumers to continuously purchase one brand’s products over another. Consumer behavior patterns demonstrate that consumers will continue to buy products from a company that has fostered a trusting relationship. The invention of social media has enabled brands to nurture these trusting relationships with their consumers like never before. If […]
Positive vs Negative Sentiment
Haven’t got anything nice to say? How you frame your messaging has a huge impact on the outcome of your content or advertising. You may not even be aware of whether your messaging is positive or negative, so without getting too far into consumer behavior… let’s break this down. ❌ Negative framing focuses on terrible […]
Campaign Budget Optimisation – Explained
CBO – Campaign Budget Optimisation…. sorry what?… Let us explain. You might see CBO and think that it’s a new government organisation, but it is instead one of the best ways to increase your Facebook campaigns. Facebook advertising now offers a CBO option on campaigns with more than one ad set. The idea is that […]
How to rebrand your Facebook page
A question we hear a lot: “I’ve rebranded my business – can I rebrand my old Facebook page?” If you run your own business, you will know that things change – ALL the time! To keep up with developments or stay in line with your offerings, you may choose to re-brand or rename your business […]
