BLOGS
Fake Clout: The Pitfalls of Buying Instagram Followers
Buying Fake Followers - the question of quality or quantity. Here's a breakdown of why it's not such a great idea.
Unlocking the Positive Power of Our Digital Connections
Diving into the psychology behind society's obsession with social media.
Differences between Instagram and Facebook
Facebook and Instagram are both owned by Meta, but they each have their unique differences that brands and businesses need to be mindful of.
Meta Lead Generation Ads: The Wingman Your Business Needs
Think of Meta lead generation ads as the ultimate wing woman (or wingman, we don't discriminate) for your social media marketing efforts.
4 Reasons Why you Need to Advertise on TikTok in 2023
4 Reasons why you need to pay attention to TikTok in 2023
How NFTs are being used to improve customer experience
NFTs and blockchain technology are gradually creeping into more and more areas of our lives.
Authenticity – What does it mean?
Authenticity. You’ve probably heard that buzzword, but what does that even mean when it comes to marketing?
Can BeReal fit into a digital marketing strategy?
BeReal might be the newest kid on the social platform block. Does it hold a place for business?
Beating Meta Ad Rejection
We break down some of the ways your Meta Ad could be rejected and how best to avoid it.
Who will be social platform king in 2023?
Critical data on how Australians use social platforms indicate what platforms need to be part of your 2023 marketing plans.
Launching your brand website
Knowing what to build into a brand new website can be daunting, but Clique has the quick tips to make it as easy as pie.
Calling in a Instagram Influencer
Using Instagram Influencers can boost your digital marketing significantly, but how do you factor them in and what to expect?
The forgotten key of writing copy
While the terms and tech behind copywriting might have changed over the years, one very crucial strategy has stood the test of time.
Growing your Instagram audience in 2022
The occasional posting on Instagram isn't going to meet your growth goals; these helpful content tips can help supercharge your IG strategy.
Connecting through your social media content
Making content that connects with your audience is critical. We have tips to help your content truly connect.
Google’s GA4 changes will impact your online sales
What does the Google GA4 change mean for your Search Engine Ads and Analytics? We've got the inside scoop.
Orphaned Cart solution to make conversions
Don't lose sales on your Ecom platform because of orphaned carts! We have the tips you need to turn those into sales!
Conversion objective for Facebook Ads
When running Facebook ads, if you make sure you are running the correct conversion objective, you will have a more successful campaign.
LinkedIn Advertising in 2022
Digital Marketing isn't just about Google or Facebook ads, if you are looking for great B2B conversion don't skimp on LinkedIn!
Mother’s Day Advertising collaboration with Homebodii and Monika Rad
Another satisfied client (Homebodii) as Clique Social continues to push the boundaries of what digital marketing can do.
Our 4-tier approach to Facebook Ad Success
Having a successful Facebook Ad means a significant return on your marketing investment. Our 4-tier approach will give them the gold star!
Clique has a brand new home!
The iconic California Lane in Brisbane's trendy Fortitude Valley just got even better as Clique Social Media is now making it home.
5 Reasons to Hire a Social Media Professional Today
It's a digital jungle out there, and bringing a brand to the online market is full of surprises. This is why you need an expert!
WHY AREN’T MY FACEBOOK ADS WORKING ANYMORE?!
Facebook Ads are great until they stop working for you. It can almost seem like magic as to why they work, then don't; we'll break the spell.
Major Changes to Tracking Restrictions You Need To Know!
How can the latest iOS update affect your digital marketing? In bigger ways that you might anticipate. We'll break it down for you.
Facebook Cover Art: Time for a change!
When clicking onto your Facebook page, the first thing a user notices is the Facebook cover art. Although this part of your business’s social media page doesn’t seem that important, trust us when you say your Facebook cover art can make or break the consumer experience. In the seconds it Read More »
Organic Reach – Is it really dead?
Let’s face it, Organic Reach – or the number of people who see a specific post without paid promotions – can be pretty pitiful. Social media platforms like Instagram and Facebook tend to operate as a ‘pay-to-play’ sites, meaning you really don’t get much for free anymore. However, reaching new audiences organically isn’t Read More »
Streamlining your Facebook Ads Set up in 2022
We’ve all heard the saying that less is more, and never is it more true than when approaching your Facebook Ads Strategy. With so many objectives, audiences and creatives to “test”, it is very easy to get carried away by giving everything a go and getting nowhere! Here are a Read More »
Introducing; Instagram Reel Ads
When spending an hour scrolling through Instagram Reels feels like mere minutes, the engaging format of these TikTok-style videos clearly keeps audiences hooked. Launched in 2020, these 15-to-30 second clips can be viewed in Instagram’s Reel tab and Explore page. As the popularity of these short-form videos continues to grow, Read More »
Facebook Ads – Link Clicks Vs Landing Page Views
Link Clicks vs Landing Page Views – Do you know the difference? When setting up a Facebook campaign, two of the optimisations available are “Link Clicks” and “Landing Page Views” (among many others). We’ve chosen these two objectives to highlight today as they are often confused; and the confusion can Read More »
Ecommerce Hack – Double Dip with Outsourcing and Up-skilling
Bitten off more than you can chew with your online business? Ask any new eCommerce business owner if they underestimated the amount of work that went into their venture and you’ll get an overwhelmed YES in response. There is so much to think about it’s hard to know where Read More »
How to Grow your Instagram Account using Hashtags
Crush Your Hashtag Strategy in 3…2….1…. Knowing which hashtags to use on your posts can be daunting, and more than often than not we find businesses have a “hit and hope” strategy when it comes to choosing the right ones. So we thought we’d break this RIGHT down for you Read More »
Guest Blog: Kate Lynch from The Beauty Business Society
We caught up with the beautiful Kate from The Beauty Business Society to talk all things social! Having first met Kate a few years ago when she was managing a clinic here in Brisbane, we know firsthand how much of a beauty boss she really is. We asked her a Read More »
Buying Facebook Likes vs Paid Advertising
Facebook page likes. The more the better right?! Not always the case. A higher channel body count definitely gives your business more credibility, but the most important thing is to establish quality over quantity. It is much more beneficial to have 1000 fans who are passionate about your brand and Read More »
Building Brand Loyalty on Social Media
Brand loyalty, AKA the tendency of consumers to continuously purchase one brand’s products over another. Consumer behavior patterns demonstrate that consumers will continue to buy products from a company that has fostered a trusting relationship. The invention of social media has enabled brands to nurture these trusting relationships with their Read More »
Positive vs Negative Sentiment
Haven’t got anything nice to say? How you frame your messaging has a huge impact on the outcome of your content or advertising. You may not even be aware of whether your messaging is positive or negative, so without getting too far into consumer behavior… let’s break this down. ❌ Read More »
Automatic Placements For Facebook Ads
Automatic Placements for Facebook ADs – why you should be using this feature! It’s tempting to think you know your audience better than the platform – but there are huge positives in letting it do it’s thing, finding the right people in the right places for you. Here’s why you Read More »
Campaign Budget Optimisation – Explained
CBO – Campaign Budget Optimisation…. sorry what?… Let us explain. You might see CBO and think that it’s a new government organisation, but it is instead one of the best ways to increase your Facebook campaigns. Facebook advertising now offers a CBO option on campaigns with more than one ad Read More »
How to rebrand your Facebook page
A question we hear a lot: “I’ve rebranded my business – can I rebrand my old Facebook page?” If you run your own business, you will know that things change – ALL the time! To keep up with developments or stay in line with your offerings, you may choose to Read More »
